Major color box manufacturers have been vigorously producing and manufacturing since a period of time ago. But year after year, the changing aesthetic concepts of consumers require the design and production of packaging boxes to keep up with the times, and the concept of creative packaging boxes is no longer fresh.

packing box

1. Creative packaging boxes should be in line with the market

To create a good creative packaging box, it is necessary to first grasp the psychology of consumers, strive to match their individual psychology, achieve coordination between packaging and product in terms of mood, and enable consumers to recognize the characteristics of the product in a certain image. Careful consideration should be given to every detail, reflecting the brand's personality, attitude, and even belief.

2. Creative packaging boxes must enhance their personalized visual impact

Personalized packaging design should cleverly utilize colors to create visual impact. According to relevant data, 83% of people's memories of brands rely on visual cues, 1% rely on auditory cues, and 3% rely on tactile cues. Color plays a particularly important role in packaging design. Because different colors can evoke different visual responses in people, thus triggering different psychological activities.

3. Creative packaging boxes should also have environmental awareness

The 21st century is the century of "greenism", and environmental protection awareness has deeply penetrated people's hearts. Creating packaging designs that are conducive to environmental protection and human health is a common goal pursued by consumers and designers today. But now the trend of excessive packaging is becoming increasingly rampant, and many companies blindly believe that the packaging box looks more high-end, so creative packaging boxes require companies not to blindly pursue the so-called high-end. They should observe more in life, apply good creativity to packaging boxes, make people's eyes light up, and be willing to stop and buy.

In short, creative packaging boxes should clearly convey information, express quality, be unique and outstanding, appropriately reflect market positioning and stimulate senses, and contain rich design culture.