With the development of the Internet and mobile Internet, there are more and more industries and enterprises with various design needs, and more and more scenarios for individuals to use design functions. Lowering the threshold for use has become a major trend in the field of design tools. 36Kr has reported on such tool projects, including the home decoration design platform Kujiale, online design platform Maker Post, and short video intelligent creation platform to draw videos.
36Kr's recent project, Package Box, is positioned as an online 3D packaging design tool and printing e-commerce service platform. With packaging design tools as the entry point, it links the packaging design, marketing, and printing industry ecology. The target customers include brand owners, consumer goods companies, design companies, packaging and printing industry enterprises, and universities, providing simpler online packaging design solutions and services for enterprise users and C-end designers. Currently, there are tens of thousands of registered designer users and over 20000 packaging design solutions.
According to the "Analysis Report on Market Outlook and Investment Strategy Planning of China's Packaging Industry from 2018 to 2023", it is predicted that the sales revenue of China's packaging industry will exceed 2 trillion yuan by 2023. Founder and CEO of Baoxiaobox, Wang Xianfeng, told 36Kr that the packaging design and printing industries, as traditional industries, are facing industrial digital upgrading. In addition, the demand for small batches and personalized customization has become an industry trend.
With the rise of domestic e-commerce ecology and new domestic brands, more and more startups or e-commerce brands have a demand for packaging boxes, but the demand is relatively small, such as less than 1000. Compared to large brands that often have a demand of tens of thousands, a demand of less than 1000 is considered personalized. From the perspective of traditional printing factories, such small batch customized orders are very "troublesome", requiring repeated revisions and sampling processes, cumbersome pre press processing, high costs, long customer waiting times, and poor experience, ultimately leading to low profits and low production capacity.
For B2B brand customers, a lack of knowledge in design and printing may result in high communication costs with designers and manufacturers, slow implementation, and time-consuming, labor-intensive, and costly interactions. Although designers or design companies are familiar with design, their understanding of packaging structure, printing technology, and pre press processing is insufficient, leading to problems such as repeated revisions and increased design costs.
Under such industry pain points, Baoxiaobox spent nearly a year designing a tool platform suitable for "ordinary novices" users, including design materials and packaging design template solutions. Users do not need to install or download applications, and can directly edit online in the cloud, freely adjusting the size of different packaging box models. The platform also provides real-time synchronization, sharing, and collaboration functions for 2D graphic design and 3D effect preview. It supports exporting source files and drawings of packaging design template works, generating rendering renderings with one click, automatic quotation and ordering, printing production and shipping.
Through this "what you see is what you get" tool platform, Baoxiaobox consolidates scattered small-scale customized demands in the market into large-scale demands, links third-party manufacturers for processing and production, and improves the collaboration efficiency of various links in the entire chain:
Reduce design costs: Baoxiaobox provides users with thousands of packaging template design solutions through a shared design template model. Users can edit and modify on their own, reducing personnel costs and shortening design time to a minimum of 5 minutes. In addition, ordinary users can also use the platform to independently design packaging, collaborate online with customers and colleagues, and make synchronized modifications, reducing communication costs.
Improve design and production efficiency: Users can freely parameterize input dimensions such as length, width, and height to quickly generate tool layouts. The design drawing source files have undergone intelligent printing detection to reduce printing common sense errors, and the platform has shortened the box drawing time to 1 second.
Improve customer order rate: Through online design, the platform helps designers guide customers in packaging, marketing, and design, providing real-time preview of 3D finished product effects, one click rendering of realistic renderings, improving customer satisfaction, and increasing order rates.
The future revenue model of Baoxiaobox covers subscription based membership services, printing customization services, advertising and marketing services, design customization services, SaaS software services, and other aspects. At present, the platform has launched VIP membership services for both enterprise and individual users. Members can design template solutions for free, use packaging models and commercial copyrights for font materials, with an average annual fee of around a thousand yuan.
In terms of founding team, founder and CEO Wang Xianfeng is a serial entrepreneur who has previously founded a beauty company and LeBang. His Heart Book Network, founded in 2013, has now served over 5 million users and generated an annual revenue of tens of millions of yuan; Co founder and Vice President Xu Sheng independently founded the Eternal Home website in 2009. He previously worked at Qihoo 360 Search and has over 5 years of experience in the SaaS field; CTO Li Fazheng previously worked as a cybersecurity engineer at eBay China.
